Bryce Book Ventures is a start-up company that wishes to pursue the DVD rental industry through DVDNow Kiosk. As owner of the kiosk you are able to purchase your own movies, set your own pricing, location, etc... What gives DVDNow Kiosk a competitive edge is the ability to view the movies through a glass case instead of waiting in line, receiving movies 28 days before Redbox, and the ability to monitor sales through an online account.