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Moves consumers, businesses and institutions to adopt lasting reduction of systemic waste through habit-changing incentives and education.

  • Stage Product In Development
  • Industry Internet / Web Services
  • Location Charlottesville, VA, USA
  • Currency USD
  • Founded November 2011
  • Website

Company Summary motivates, educates and supports consumers that bring their own reusable wares to avoid single-use items by providing them with a mobile app, recognition and rewards. Merchants use's technology to attract and increase loyalty with cause sensitive consumers. Employers, universities and other institutions adopt a turn-key program to increase stakeholder engagement, measure impact and meet CSR goals.


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    John Rabasa
    Managing Director

    John has a passion for start-ups, online products, social causes and the environment. His work has covered multiple disciplines in the area of online product development and marketing, including Interaction Design, Product Management, Product Marketing, Tech Management, SEO and Digital Marketing. He has managed large and remote teams at large companies, as well as worn multiple hats in launching start-ups .

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    Peggy Gilges
    Director of Sustainability, Editor-in-Chief

    Peggy recently completed her certification in Sustainable Practices from Dominican University. She is also a graduate of the master class of the Environmental Forum of Marin. Her project on the use of disposable items in the retail food business was the inspiration for
    Previously she was a specialist and head of department in 20th Century Decorative Arts at Christie’s New York.

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    Julio Hernandez-Miyares
    Director of Technology

    Julio is also a co-founder of I’mOK, and as CTO is responsible for technology development and operations.
    Before joining I’mOK, he was VP of Technology and CTO for Entertainment and Games at Aol., where he headed a global development organization of software engineers, architects, project managers and QA. In his 10 year career at Aol., he managed tech teams for various media properties in local, news, entertainment, and video.


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    Kevin Robertson, Ober|Kaler,
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    Tommy Everett, Hampton & Everett, P.C.,