A 20-year veteran of the video game industry, with 17 years spent with Electronic Arts, Inc. He was the lead executive in founding Bioware Ireland (EA Ireland) in 2009. As the in-country managing director, he led the building of the studio from zero to nearly 400 people.
Ruben was Chief Network Architect for Electronic Arts from 2001 until 2006. He has worked on several groundbreaking titles such as Ultima Online and Star Wars: The Old Republic.

Mark has over 20 yrs of experience in the online game and digital entertainment industry. He is highly skilled at building and guiding online technology/architecture and e-commerce platform systems. Specialized in numerous areas of the industry, he has gained experience in massive online game and large-scale server/network architecture and mgmt, connected game and entertainment platform technology, and business intelligence systems and solutions.

Eric Schmitter has 19 yrs of experience designing and building online technology and 11 yrs in the video game industry working for Sony, Sony Online Entertainment, and Trion Worlds. He was Senior Producer and Director of Product Design for the Sony Network Platform. He was a key member of the team that originally designed, developed, launched and operated the Sony PlayStation Network.

Thor Biafore is a Customer Service Executive with over 17 years of experience in the video game and entertainment software industries. Thor was part of the early Blizzard team leading the development and launch of World of Warcraft, the most successful MMO in the world.