# of bridge players = # of poker players (50M). 2010 online poker revenue $7 billion. It's time bridge takes a lesson from online poker!
Online bridge tournaments for serious money prizes, small investments with huge rewards (similar business model as online poker). Players "buy-in" to tournaments, all buy-in money becomes the prize pool. Bridge Big takes 15% of every prize pool. The rest goes to winners who can "cash out" their winnings. Bridge Big started its game engine beta since June having >1,500 users. By the end of the year starting real money tournaments.