Everfresh Partners Limited
beFresh™ Stops waste, Keeps taste, Saves money. Adaptation of fresh produce shelf life extension from grower-packhouse to consumer segment.
Post harvest commercial product adapted for consumer need. Product idea developed through exporters trying to reduce their insurance claims by neutralising the ripening agent. Innovation to suit household fridge Crisper drawer. Trade marked in NZ, Australia, Europe, Japan, India. Adoption rates in NZ households excellent. Immense capabilities of reducing carbon footprint and produce shrink. Low cost of the product helps in market penetration.