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Mens' shopping for men that hate shopping.

  • Stage Prototype Ready
  • Industry Fashion
  • Location London, GB-ENG, United Kingdom
  • Currency EUR
  • Founded January 2012
  • Employees 2
  • Website

Company Summary

When it comes to buying clothes, men are fundamentally different shoppers to women. We are put off by fashionista content and too much choice. Nowadays, ecommerce for men is too often ecommerce for women with the pinks turned blue. At BRANDiD, we are building a new experience specifically designed for the way men shop. It's a simple, fun and engaging process that drives high customer LTV and loyalty, without focusing on fashion.


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    Ankush Sehgal
    Co-founder, CEO

    Ankush’s experience in retail spans eight years, and varies from working on the shop- floor to founding retail pop-up concept ‘I Love Brands’, in 2009. During which time he developed relationships & supply networks with some of the biggest brands including Armani, Dolce & Gabbana and Calvin Klein. Previously he worked in FX Sales at Deutsche Bank. This is his fourth fashion retail startup.

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    Arush Sehgal
    Co-founder, CTO

    Arush is a consumer web tech evangelist, active open source contributor, designer, full stack web and mobile developer with a focus on ecommerce. An ex-Deloitte tech consultant, he has worked built systems for, The Disney Store, Sony, Lloyds TSB Corporate Markets and Phonographic Performance Limited. This is his third startup.


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    Chris Grew, Orrick
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    Viren Doshi, KLSA

Previous Investors

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