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Brainstorm Health Services

Highly personalized, adaptive mobile apps to help health club members achieve their goals and dramatically improve retention for clubs

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Highland, NY, US
  • Currency USD
  • Founded November 2013
  • Employees 5
  • Website

Company Summary

Our vision is to transform the health and fitness market by leveraging advanced technologies, customized content and intuitive mobile applications to enable health club members achieve their goals and dramatically improve the effectiveness of every club. Our MYfitCODE pro-trainer technology generates highly personalized, cost-effective fitness plans and content on handhelds that are customized to the unique characteristics of each club.


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    CEO - Founder

    Dan is a pioneer that led the education publishing industry onto the web. Most recently,he was the SVP for Content Management at Pearson PLC working to transform the world's largest publisher into a digital products company. His last startup, Active Learning, was acquired by Pearson PLC. He held several senior roles within Pearson since the acquisition. Dan has built sophisticated learning applications, eBook platforms and native mobile apps.

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    Club Partnerships - Cofounder

    Nick is an accomplished health professional. He was an award winning natural bodybuilder and has a medical services background. He is a certified personal trainer specializing in coaching at-risk clients including Wounded Warriors, cases of extreme obesity and those with a variety of chronic illnesses. Nick holds degrees in both Exercise Physiology and Human Biology. He is a superior coach and motivator. Nick is charismatic and passionate.

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    Jeanne is a certified Health Coach. Jeanne has multiple certifications and qualifications in health, nutrition and life coaching. She managed the publishing operation for Active Learning Technologies prior to its acquisition by Pearson Education. Jeanne is "all-in" on improving the lives of others through natural, holistic healthy choices and habits.

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    April is our usability and design expert. She has worked extensively in publishing and in technology. She is well known for her clean, highly usable user interface designs. She has created and ran her own UX and design business for the past 8 years. She has worked closely with Dan and his teams on many web and mobile projects.

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    James has many years of experience coordinating large operations. His work ethic is prodigious and his level of energy and commitment is awe inspiring. James is a great partner and a builder of lasting value.


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