Box Upon a Time

Box Upon a Time is an online childrenswear company. It connects mothers with premium brands through a virtual personal shopper service.

  • Stage Full Product Ready
  • Industry Consumer Services
  • Location London, United Kingdom
  • Currency GBP
  • Founded January 2014
  • Employees 4
  • Website boxuponatime.co.uk

Company Summary

Box Upon a Time offers busy mothers a childrenswear personal shopper service to access premium childrenswear brands at discounted prices.

This virtual personal shopper service relies on an innovative combination of a Fashion Profile (filled by the mothers) and a “tastes forecasting” Algorithm developed in-house. By combining the two, we are able to forecast with accuracy what mothers love… And we are able to get to them at 60% discounts!

Team

  • Nicolas de Rosen

  • Guy-Louis de le Vingne
    COO & CFO

    Guy-Louis is the father of Léonor, his 1-year-old daughter. He was previously a financial consultant at Deloitte Consulting in Brussels. Guy-Louis holds a Master of Management engineer, with specialisation in Finance & Innovation management.

  • Caroline Kendal
    CPO

    Caroline is mother to Rachel (14), Juliette (12) and Noah (5). She was previously a lawyer at Clifford Chance and management consultant at McKinsey before launching and running childrenswear e-tailer, MiniWardrobe.com, through which she met Nicolas and Guy-Louis. Caroline holds an MA in Law from Cambridge University.

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