Borrowing Magnolia is refashioning how the modern bride does the dress. Today, the average bride can't afford ($1,050 budget) the average designer wedding gown ($3,000). On the other hand, wedding dresses are one of the most expensive assets women own, yet they remain unseen and unworn after the wedding. Borrowing Magnolia’s rental service addresses these challenges by allowing dress owners to lend their gowns to brides at up to 85% off retail.