Blupath Ltd was registered in 2013 and is owned by Christos Symeou, the key entrepreneur behind it. Its first of a family of mobile apps is a truly unique product that will revolutionise the way images are shared and used, allowing users to build creative use cases (e.g. treasure hunts, news commentary, photographic storytelling), and share them as widely as possible. An MVP has been developed and a basic product released to the market.