Bluey Merino USA LLC

Our purpose connects consumers with the source of our Merino garments, the natural, ethical & transparent production practices driving sustainable futures.

  • Stage Full Product Ready
  • Industry Retailing / Distribution
  • Location Seattle, WA, USA
  • Currency AUD
  • Founded January 2012
  • Employees 3
  • Incorporation Type LLC
  • Website blueymerino.com

Company Summary

Bluey Merino is a digital native, vertically integrated across the Merino Outdoor Clothing industry connecting growers + consumers.

Sourcing our Merino fibre direct from Australian certified ethical growers, managing it across a transparent value chain; making our garments close to the point of consumption.

Our Merino range is designed for an active outdoor lifestyle; superlight, functional and adapted for enhanced natural performance.

Team

  • Andrew Ross
    Founder / Managing Director

    Experienced business leader – operating at best when solving complex technology, supply chain and customer engagement challenges.

    A strong ethically driven leader not afraid to challenge outdated business practices where customers seek increased transparency, value or performance outcomes.

    Passionate start-up collaborator and co-founder - creating value through innovative solutions leveraging Australia’s natural advantage in the Agtech sector.

  • Beth Shelley
    Social Marketing Manager

    Joined Bluey Merino in 2018 to design and implement its digital first social marketing strategy.

    Law Tutor - University of Wollongong (Current)
    Admitted as a Lawyer to the NSW Supreme Court in 2014
    Business & Communications Manager (Creative Water Technologies)
    Master of Laws - 2014/2015 (ANU)
    Graduate Diploma of Legal Practice - 2014 (ANU)
    Bachelor of Laws- Honours 2010-2013 (Deakin University)

  • Holli Gibson
    VP Creative Design (North America)

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