Summary:
BlueTrep’s combine the thrill of online shopping with entertainment and intense bidding, to form a highly captivating and enriching experience.
Market Opportunity / Validation:
The market for bluetrep’s services and related services is a multi-million cedis opportunity that reaches a vast array of potential prospects.
• The baby boomers and even younger generations are far more sophisticated consumers who seek out great deals on consumer products and enjoy the penny auction model to win merchandise.
• People who enjoy shopping online and spend money regularly on typical consumer merchandise.
• Although penny auctions appeal to a wide audience. They appear to be especially attractive to people who enjoy shopping and auctions.
• Enormous growth potential with immediate access to the domestic marketplace and the ability to quickly scale operations nationwide.
Business Strategy:
• A strong component of our growth strategy is the increase internet usage. By the end of 2018 it is estimated that there will be over 10 million active internet users in Ghana. We plan to introduce a nationwide mobile penny auction platform.
• Another potential area of growth is the development of a multi-level marketing model to attract a larger marketplace of new penny auction users.
• We will continue the development of the Penny Auction platform to further enhance our customer’s experience and develop additional revenue streams. Examples include: paid memberships, frequent bidders club, special club auctions, beginner auctions, bid crediting strategies, and cash rewards.
Competitive Advantages:
The following list represents the majority of our pre and post-launch competitive advantages that will drive our business strategy projects.
• Planned Entry into Nationwide Marketplace
• Planned Entry into Mobile Device Marketplace
• Development of an MLM Penny Auction Model
• Excellent P.R. Coverage Opportunities
• Highly Experienced Management & Operations Team
• Proven Web and IT Model
• Extensive and Target Driven Marketing Model
Revenue Model:
• Fees from members purchasing “bid packs” for the right to bid
• Fees collected from members for winning bid amounts on auctions
• Fees collected for shipping and handling of merchandise (select items)
• Fees from planned club membership programs
• Potential Joint Venture offers to marketing partners with revenue sharing
• Potential revenue from licensing our penny auction business model
