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BlueRock Intelligence

Social marketing reward system, enables spoken feedback via smartphones, offers rewards for feedback, and "listens" to social web sites.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Austin, TX, USA
  • Currency USD
  • Founded May 2011
  • Employees 9
  • Website

Company Summary

The advent of social media allows consumers to distribute their thoughts through to their peers. However, little is available, if a consumer wants to directly address a company or the management. YellitNow is a Consumer to Business application, which allows consumers to express their thoughts and ideas directly to companies. In exchange for leaving their feedback, companies can reward consumers with benefits they can freely define.


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    Ken Reimer

    Ken is BlueRock's founder and currently oversees the day to day product operations of the company. Ken is a seasoned B2B software entrepreneur, having launched and overseen the successful growth of four enterprise software companies to date. Prior to BlueRock, Ken has been a partner at a Software
    investment group called Pelagic Group for 10 years. As part of Pelagic, Ken founded Sixt Asia, Mega
    Asia, Conject and Arcplan. Before founding Pelagic

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    Thanasis Iatrou

    Thanasis is co-founder of BlueRock and responsible for fund raising, corporate strategy and sales growth. Thanasis was the co-founder and CEO of Media Excel, a video transcoding high-tech start-up in Austin, where he raised $10m in funding, grew the company profitably and acquired the largest video broadcasting customers worldwide (ATT, Verizon, France Telecom,. Telstra, Qualcomm, Viacom, etc). Before that, he was GM of DELL's Mid-Corporate busin

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    Rafael Banchs
    CTO (tbc), Scientific Advisor

    Rafael received the Ph.D. in Electrical Engineering from the University of Texas at Austin
    in 1998. Since then, he has conducted research in the areas of direct and inverse modeling and
    parameter estimation, as well as their application to practical problems in a variety of scenarios
    ranging from the oil industry to the media and communications industry. Currently, he works as a
    Research Scientist at the Human Language Technology Department o

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    Jun Sun
    Head of Engineering Development

    Jun is heading BlueRock's Horizontal Technology Platform engineering efforts and is an expert of artificial intelligence, machine learning and text analysis topics. Prior to BlueRock, Jun was VP of
    Technology of Hangzhou Xinyi, a social media platform targetted at Chinese Families. Throughout
    his career, Jun has architected and developed numerous impressive applications, mostly in Java.
    Among them a medical search engine wich is widely in use

Previous Investors

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    Founder, Ken Reimer
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    Peter Chirdaris - Angel Investor
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    Paul Chirdaris - Angel Investor