Blue Arc Media

We will push advertisements from our website to digital signage (with motion sensors) in high volume areas using a cost per impression model

  • Stage Product In Development
  • Industry Marketing / Advertising
  • Location Syracuse, NY, USA
  • Currency USD
  • Founded November 2011
  • Website bluearcmedia.co

Company Summary

A recent study by Arbitron Media Research tested the recall rate of various forms of advertising. Newsprint advertising had a 9%, radio a 12%, television between 17-22%, and finally bathrooms a 60% recall rate. The problem is that traditional advertising has a low recall rate, is fragmented, and is expensive. Blue Arc Media will provide advertising using a cost per impression which will appeal largely to its target customer: small businesses.

Team

  • Ross Andrew Lazerowitz
    Co-Founder

    I am currently pursuing a degree Information Management & Technology at Syracuse University. With 5 years of technology consulting experience and an in depth knowledge of web development and design, I serve as Blue Arc's technology facet. Currently I serve as the Syracuse University Student Association's Director of Technology and work at SIDEARM Sports as a network administrator.

  • Scott Phillip Friedberg
    Co-Founder

    I am an Entrepreneurship and Emerging Enterprise and Finance double major at Syracuse University. I have experience founding and running SG Snow Removal service as well as sales experience in real estate with Harvest Equities LLC. I have been passionate about business my whole life and have the drive and skill set of a successful entrepreneur. I am the the business side of Blue Arc.

  • Scott Friedberg

Advisors

  • Jay I. Lazerowitz Esq.
    Lawyer
    Unconfirmed

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