20 years experience in software startups, most recently in EdTech, creating innovative products to solve customer problems. Has worked with customers, defined product, designed UI, developed algorithms, troubleshooted performance & memory, tested, and deployed. Also has experience in sales, marketing, and graphic design that enables effective communication of ideas.

Co-founded and successfully ran the first women-led print media advertising agency in Pakistan. Built award-winning customer support from the ground up at two EdTech startups - Chegg & Kno (now Intel). Seasoned manager of employees spanning three continents. Expert in call center deployments, QA, and customer support. Experience in budget planning, hiring, marketing, and sales.