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Shelfie is an app that lets you take a picture of your bookshelf and then download digital copies of your paper books for free.

  • Stage Full Product Ready
  • Industry Software
  • Location San Francisco, CA, US
  • Currency USD
  • Founded December 2012
  • Employees 8
  • Incorporation Type C-corp
  • Website

Company Summary

Shelfie is an app that allows readers to get free or highly discounted ebooks when they take a picture of their bookshelf (a "shelfie"). Readers can also browse their friends' shelves and discover the next book they'd like to read.


  • Peterhudson
    Co-Founder & CEO

    Peter has a degree in engineering physics and is a serial entrepreneur. Prior to Shelfie, he was a co-founder at Aquatic Informatics, a company he helped grow to over 100 employees with customers in 40 countries. Peter used his exit from Aquatic Informatics to fund the early days of Shelfie.

  • 6622db8f 13cd 4905 80e1 771d44ba0313
    Co-Founder & CTO

    Marius has a PhD in computer vision and previously worked on the PR2 at Willow Garage. As part of his thesis, Marius implemented FLANN into OpenCV.

  • Maelcock small
    VP Content

    Mary Alice has a Masters in Publishing and is a publishing nerd with a keen interest in digital innovation for the industry. Prior to Shelfie she worked in sales at Douglas & MacIntyre (the largest independent publishers in Canada).

  • Be447e54 0092 433d 8b9b 2855f9b4fc3b
    Head of R&D

    Sancho has a PhD in Computer Science from the University of British Columbia. During his PhD Sancho interned twice at Google on the YouTube team and worked on recognition of objects in videos.


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