Jordan Bardach founded Biogrify (formerly Lifetistics) in 2011. His goal was to merge his love of technology and interest in human psychology. Jordan has been a lifetime entrepreneur, with 13 years of experience working in feature films, television, the music business, international manufacturing, real estate development, marketing, and the Internet.

Kristen Larkin has been part of the creation of Biogrify since its birth. Previously, she was a founding member and the COO of Imagine Marketing Group, a real estate development marketing company. Prior to that, she was a television producer for series and specials at MTV Networks. She has had a working relationship with Jordan for over a decade.