bimini
48% own pepper spray. 9% carry it. Bimini is the design-led brand built to close that gap.
- Stage Prototype Ready
- Industry Security
- Location Portland, OR, USA
- Currency USD
- Founded July 2024
- Employees 3
- Incorporation Type LLC
- Website mybimini.co
Company Summary
Bimini is the first design-led personal safety brand, closing the carry gap: 48% own pepper spray, fewer than 1 in 10 carry it — a design failure inside a $2.2B safety market. Our refillable OC spray is built for Gen Z women who deserve premium form and real function. Co-founder Estella is that customer: a UO student building what she'd actually carry. We earn attention through content-native creators before paying for it.
Team
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Co-Founder20+ years in digital media and adtech. Startup to Fortune 20. Led performance marketing at Kroger Co. He knows how to turn Bimini's story into customers.
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Estella WynneCo-FounderUO Advertising student. Student pilot. boxing practitioner. She led Bimini to the Oregon Innovation Challenge win. She's not just our co-founder — she's our customer.
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Co-FounderOperations & Technology Management, University of Portland. Technology lead for Urban Wings and the Aerospace Leadership Club. Systems thinker, campus operator — he makes sure Bimini ships.
Advisors
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Jake WeatherlyUnconfirmed
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