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We sell insurance in a technology enabled fashion through Direct, Partnership and Employer channels. Our portal is live.

  • Stage Full Product Ready
  • Industry Financial Services
  • Location Hyderabad, Andhra Pradesh, India
  • Currency INR
  • Founded December 2010
  • Employees 60
  • Website

Company Summary

We are a state of the art internet based comparison and retail program for distribution of individual & group Insurance products through Direct (B2C), Partnership (B2B2C), and Employer (B2B2E) channels. The business is backed by a multichannel contact center and in future supported by Branch cum Retail (BCR) network in select cities. Its value proposition to customers is objective information, comparison of products, and convenience of channel.


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    Amit Pandey
    Founder & CEO

    Serial entrepreneur for over 8 years with multiple ventures. Over 10 years of global GE experience. (Total Experience: 22 years) GM of GE Dental & Vision, subsidiary of GE Insurance. Certified Master Black Belt of GE’s Six Sigma Program. Education: B.Tech (IIT, Mumbai), MBA (IIM, Bangalore).

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    Atul Pandey
    Co-Founder & COO

    Over 3 decades of technology & operations experience. At Nestle' Led application development & integration for India, Sri Lanka and Bangladesh . Key Zonal role for other Asia Pacific markets. At TCS- Principal Consultant in the Global SAP Practice assisting Consumer Packaged Goods vertical and leading the Program Management Office, India Sales, Recruitment, Training and Manpower Allocation. Education: Masters (BITS, Pilani), MDP (IIM, Ahmedabad).

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    Chandrashekhara Prasad C
    Chief Financial Officer

    23 Plus years of Finance & Accounts experience in public & private sectors. Prior to Bimadirect, he was Financial Controller with Ybrant Technologies. Multiple industry experience. Fellow member of the ICAI & an Associate member of the ICSI.


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    Sridharan & Co.
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    Praturi & Sriram

Previous Investors

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    None- Owned by the Management