Meeri has previously practiced for 10 years as a lawyer and business advisor. She has also led one of Estonian export centers for several years and was nominated for Swedish Business Awards in 2011 as a young entrepreneur.

Risto is the creator and developer of Bike-ID products and concept. A serial entrepreneur with a long history of private business in various fields from real-estate to import and sales of motor-vehicles. Risto is a former multiple Baltic champion in motorcycle road-racing and has developed a extensive circle of business contacts in the Baltics, Finland and Russia.