Launched in January 2010, Big Richard is a premium brand of condoms and sex toys on a mission to make sex fun and safe for everyone. The brand is currently sold in more than 400 stores across Australia and operates a successful online presence at http://www.bigrichard.com.au. Known for its cheeky marketing activities, Big Richard is getting set to launch a revolutionary new sex toy in 2012 that will make waves in the $11b global vibrator market.