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Big Wheelbarrow

We help businesses that purchase from farmers to easily aggregate inventory and automate the order process.

  • Stage Full Product Ready
  • Industry Software
  • Location Austin, TX, US
  • Currency USD
  • Founded September 2016
  • Employees 8
  • Incorporation Type C-corp
  • Website

Company Summary

Big Wheelbarrow helps grocery store chains and food distributors manage suppliers who grow food in and around cities. We do this by harnessing the power of technology to aggregate suppliers and automate the order management process from the field to fulfillment. By making it easier to work with small producers, we enable enterprises to meet the $20 Billion demand for local products easily, profitably and safely across their entire footprint.


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    Foodie and Board Member of the Springdale Farm Education Center. Multi-time SXSW speaker on digital marketing and strategy. For the last 16 years, Sam has worked with some of the world’s most visible brands including Apple, Bose, and Wells Fargo to craft and execute digital strategies around demand generation, customer experience, and online communities. Last year, Sam was one of the most active wholesale buyers of local food in Austin.

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    Ben McConnell

    Owner/Operator of Boudin Food Forest, an urban farm operation in Texas. Ben started his career as a journalist for the Dallas Morning News, where he crafted its first entry into the digital era. He was a partner at consulting firm Ant’s Eye View and then a managing director at PwC, where he pioneered programs to prepare corporate cultures for digital transformation. He has successfully started and sold a business, Wabash & Lake.

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    Evan Alter

    Food gadget connoisseur and full-stack developer in Austin, TX. Experienced web developer with deep knowledge of integrating third-party APIs into applications to create robust experiences. Evan has been in the middle of Austin’s startup scene for over 9 years with businesses such as SKYLIST, Volume11 Media, Pingboard, and RealSavvy where he built and maintained integrations with platforms such as Salesforce, Square, Facebook, and Google.

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    Christina Wing

    With almost 20 years of experience doing product and operations management at companies such as Apple, Dell, and Emerson Systems, Christina brings a deep knowledge working with external and external stakeholders to deliver solutions. For the last year, Christina has been at the heart of local food wholesale operations for Big Wheelbarrow.

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