Bia Sport, Inc.

Bia is the only company designing sports wearables and a fitness platform around the needs of women. We deliver style, safety and community along with the data.

  • Stage $500K in TTM Revenue
  • Industry Consumer Products
  • Location Boulder, CO, US
  • Currency USD
  • Founded January 2011
  • Employees 6
  • Website bia-sport.com

Company Summary

Bia is the first tech-enabled lifestyle brand for women. Our first product is the the #1-rated GPS fitness tracking device on Amazon. It connects seamlessly (via a Kindle-like cellular connection) to our online platform providing a constant source of data to fuel our growing community and insights. Our first subscription offering launched in November and already has a 20% attach rate.

Team

  • Cheryl Kellond
    CEO

    Cheryl is a concept to launch expert. In roles from product manager to VP, she has delivered over $750M in revenue from new consumer hardware and internet products at companies like NEC, Adobe, Yahoo and various startups. She has a track record of building high performing teams and an MBA from MIT. She's a mom of four and an Ironman.

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