The concept is manufacturing pint glasses for bars/sports bars/Taverns, etc. which do not care if their glasses have advertisement on them. You offer 5 bars free glasses. 300 roughly per venue. You have 6 advertising slots on the pint glasses. You then sell the slots to local businesses on a 4 month contract in 5 venues on 300 glasses per venue (1,500) for 4 months with a measure impact of at least 50,000 impressions.