Schoen is a serial entrepreneur having owned 6 different companies over 35+ years. His businesses have ranged from supermarkets to technology companies. He has been actively involved and owned 3 technology companies in the past 25+ years, including MediNotes, an Electronic Medical Records company that serviced more than 5,000 medical clinics and 25,000 users nationwide. This company was sold to Eclipsys (Allscripts) in 2008.

Hills served as the Chief Architect and Senior Vice President for MediNotes Corporation, where he designed syntactic generation engine as the root of a documentation system, architected the user interface to allow simple input of medical information through various hardware solutions and oversaw the move from flat file database system to 2 tier client server.

Hills currently oversees website and mobile application development for BettrLife.

Jones is responsible for leading sales efforts and development of strategic relationships for BettrLife. Prior to joining BettrLife, Jones served as the VP of Large Hospital and System Sales at mobile healthcare company, iTriage (now part of Aetna). He led a team of regional VP’s to drive sales of services to large hospitals and systems, and was responsible for the creation of sales processes, training and strategy for mobile patient engagement.

Overturf has spent her professional career focusing on brand awareness, thought leadership and lead generation. With over 10 years of experience in healthcare marketing, she previously managed the strategic marketing efforts for the hospital and health systems segment with Allscripts. She possesses extensive knowledge in campaign development, strategic relationships and other programs related to building pipeline and establishing a brand.