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Betterific is a digital suggestion box, a passionate community for crowd-sourcing innovation.

  • Stage Full Product Ready
  • Industry Business Products
  • Location Boston, MA, USA
  • Currency USD
  • Founded June 2012
  • Employees 3
  • Website

Company Summary

Betterific crowd-sources ideas to improve products and makes customer feedback social, transparent and effective. For brands, it serves as a customer feedback and consumer insights tool and an internal employee ideation platform.


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    Micha Weinblatt
    CEO, co-founder

    Micha built his first company, Crooked Monkey (, from selling t-shirts door-to-door to $4.5 million in sales. He was named one of CNN Money's Top 10 Entrepreneurs to Watch ( and one of Washington Business Journal's 40 Under 40 (

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    Jonathan Schilit
    COO, co-founder

    Jonathan is the founder of the socially-good sunglasses company Waveborn ( and previously led marketing and partnerships at Do Something (

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    Brad Cater
    CTO, co-founder

    Brad graduated from MIT in 2008 with a degree in math with computer science. Before graduation, he co-founded Snaptalent, a member of YCombinator and a VC-backed online job advertising company. He has since worked at several startups, including leading teams at Chitika ( and Panjiva (


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    Duane Morris, LLP

Previous Investors

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    DreamIt Ventures, Philly
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    Barrett Wood