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Gaming platform where users create social bets on any topic: from the sex of a friend's upcoming child to whether man will step on Mars.

  • Stage Full Product Ready
  • Industry Gaming
  • Location Valencia, Valência, Spain
  • Currency EUR
  • Founded June 2012
  • Employees 8
  • Website

Company Summary

Betmul is a white-label gaming platform where users create bets on any topic. We aim to become the largest gaming platform for topics that currently large operators don't offer: local gossip, beaty contests, financial and political forecasts, lower league tournaments, to private bets on the world cup qualifiers or a challenge. Moreover, through our commissions system we empower influencers in niche content markets to monetize with social bets.


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    Ernesto Ignacio Hidalgo

    Ernesto thought out the back-scenes functioning of the platform based and assembled a team of magicians. Gained a double degree in Business and Economics from the U. of North Carolina and later earned a full scholarship to an Executive Program at Georgetown. Worked in financial and surety industries and has led entrepreneurial projects in tourism, construction and waterparks. Most successful and two great learning opportunities.

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    Carlos Andrés Granda
    Technical Lead

    Andrés is a Software Engineer badass from Espol Polytechnic School and expert in software architecture and back-end processing. Participated in the team that developed the first Facebook multiplayer game in real time from Ecuador.

    He has participated in 5 tech startups. He is in charge of the coding of Betmul´s ¨core¨and related algorithms, making sure everything runs smoothly and down to the cent.

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    Luis Antonio Bajaña
    Chief Designer

    Luis is a ninja for the design of beautiful and intuitive web and mobile interfaces. This is his 6th startup, is an expert in man-machine interaction, graphic interfaces, neural networks and usability.

    Graduated from Ecuador´s Polytechnic University and has been awarded in multiple occassions, including Nasa´s Space Apps Challenge and Miami´s Hackathon. Further, he has managed social media campaigns of large brands and politicians.

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    Marco Antonio Silva
    Chief Operating and Analytics

    Marco is an Industrial Engineer from Purdue University and has worked un the US and Ecuador in industries as manufacturing quality control (US), oil (Repsol) and private entrepreneurial ventures as internet retail and agriculture. Marco aids with the business decisions and runs most content generation efforts, while advising Ernesto in crucial business decisions.


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    Augusto Arce Marín (GLC), Manuel Ventura Rodríguez, Mauricio Arosemena Romero, Company Incorporations Ltd.
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    Company Incorporations Ltd., GLC Costa Rica

Previous Investors

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    Ernesto Hidalgo Vidal
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    Grupo Nobis - Ecuador, support to shareholders