Bestowed is a marketing, selling, and research platform for healthy CPG brands and a product discovery and shopping platform for health-conscious consumers.

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location New York City, NY, USA
  • Currency USD
  • Founded June 2012
  • Employees 5
  • Website bestowed.com

Company Summary

Bestowed is changing the way consumers discover and shop for healthy. We are an online marketplace and subscription service where the best healthy living products on the market can be found. We believe that e-commerce + expert product curation and guidance + in-home sampling = WIN. Our mission: make better choices easier for everyone.


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    Ross Bauer co-founded the company in 2012. Prior to Bestowed, Ross was COO of Plum Benefits (ACQD: Shubert Organization) and Assoc. Director at Digitas. Ross has over 15 years of experience operating e-commerce and digital media companies. Ross has a finance MBA from Fordham University and B.S. from The University of Vermont.

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    Heather Bauer

    Heather Bauer co-founded the company in 2012. Heather is a Registered Dietitian and a two-time bestselling author. She has long standing endorsement deals / partnerships with brands like Stonyfield, Dasani, Walgreens, and Abbot Labs and is also the founder of Nu-Train; a diet and weight loss counseling center in NYC. Heather has a BS and RD from The University of Wisconsin.