Bench & Loom
Online marketplace providing men access to niche, pedigree apparel from workshops around the world.
19 million affluent men are online, outspending women by 30%. Luxury menswear leads the growth trend ($429 billion in 2011), yet men have far fewer choices than women. Capitalizing on an underserved market, we target cash-rich, time-poor men with an online shopping experience designed to their buying needs: edited, masculine, timeless, aggregating unique and hard to find items, specialty shops, subscription services, and pithy editorial.