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Discover your ShoeDNA and receive personalized curated shoes recommendations and stylist/friend assistance when buying shoes online.

  • Stage Concept Only
  • Industry Fashion
  • Location Herzliyya, IL
  • Currency USD
  • Website

Company Summary

Every person has a unique shoe style. We call it ShoeDNA. We know how to recommend you shoes based on your ShoeDNA. We curate a collection for you, among hundreds of thousands of shoes online, saving you time while helping you find the right shoes to buy. How do we do that? We combine sophisticated high technology tools with fashion stylists' expertise to provide our users a unique personalized service for enjoyable online shoe shopping.


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    Avi Elazar

    Brings with him over 20 years of Hi-Tech experience mainly in the area of sales, marketing and BD, along with a vast technological background. Avi served in various executive positions in small and private companies (Cubital, Cognitens) as well as large public organizations (Scitex, Orbotech)

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    Davidi Hollander

    Has a track record of more than 20 years as a serial Hi-Tech entrepreneur. Davidi was the founder and CEO of Apreo - a startup in the area of IT security which was acquired by SurfControl. Before that Davidi was part of the founding team of SuperDimension and its first VP of R&D.

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    Becky Levine

    Has been selling women footwear online for the past 5 years. Becky's unique experience in footwear also extends to personal stylist assistance in this field. Becky's expertise is in the global footwear market, trends and shoe characteristics.