29% of pregnant women say they would use Bella Gravida - a subscription maternity rental service that eliminates the need to replace a wardrobe while pregnant.
Bella Gravida is the only monthly subscription maternity clothing rental service that helps fashion-savvy women look their best during and after pregnancy. Using a model perfected by other similar services and targeted at the 4M pregnant women in the US annuallly, Bella Gravida revolutionizes the maternity clothing market by allowing customers to rent maternity clothes on a revolving basis for a flat monthly rate/preselected membership plan.