Bella Indiana is a social media influenced semi lux women fashion brand catering the needs of women finding class in the way they shop at reasonable costs.
Annual consumer expenditure on Apparel is USD 68 billion in which 64% of the total buyers are women.
Realizing the huge prices of the hyped international brands such as ZARA and H&M , the focus of the women have shown a slight tilt towards the social media influenced domestic online brands.