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BeFresh leverages user-generated content to deliver a contextual shopping experience that improves customer engagement and conversion.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded May 2012
  • Employees 3
  • Website

Company Summary

BeFresh delivers a contextual shopping experience by leveraging the millions of street style images and videos that are created and shared each day. This user-generated content (UGC) is both inspirational and compelling to the shopper as it provides style and fit context; thus improving the shopper's engagement and likelihood to purchase. The BeFresh engine curates the UGC and maps it to both product catalogs and online retailers.


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    Sophia Y Chiang

    A risk-taking, unconventional builder of companies and things, I am an eternal optimistic and believe that technology is a force for greater social collaboration, discovery and change. My background in e-commerce, mobile, and finance gives me a unique and broad view of market opportunities.

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    Jeff Lee
    Chief Product Officer

    I'm a Product guy (a developer in a previous life) passionate about attacking markets with innovative, disruptive solutions that people love to use. I love building, running, and being a part of lean teams/companies that believe in inspirational design, attitude over aptitude, and moving quickly.


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    Lowenstein Sandler

Previous Investors

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    Tandem Capital