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Before the Label

Crowdfunding fashion. Customers back what they like. If the item meets its goal, it's produced & shipped to customer. Otherwise, no charge.

  • Stage Full Product Ready
  • Industry Fashion
  • Location New York City, NY, USA
  • Currency USD
  • Founded December 2011
  • Employees 2
  • Website

Company Summary

The future of ecommerce is in crowdsourcing. Customers should decide what is in fashion and designers should only produce what is in demand. Customers can back items they like and if the item gets enough backers, it gets produced and shipped to them. If not, the item never gets made and customer does not get charged. Customers get preferred pricing without a retail markup. Designers only produce what has already been bought. It's a win win.


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    Uzma Kaleem

    Uzma has over 12 years experience in marketing, sales and business development. She most recently served as the Global Account Manager at Mimeo working with clients such as Louis Vuitton, Estee Lauder and Sephora. Her previous work experience includes serving as Marketing Director for CyberCFO and tracking Venture Capital investments for the technology group at PricewaterhouseCoopers.

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    CEO/Co Founder

    Benish has worked with over 60 startups as a growth strategy consultant and lawyer, stepping into the fashion world with a nascent womenswear brand called Eva Khurshid NY. She sold her first startup, her second one is self-sufficient, and she spends all her time on making Before the Label what it is. She has been published in Forbes, VentureBeat, Huffington Post, UpStart, NextWeb, Geekwire, and more.


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    Sheheryar T. Sardar, Partner, SLF LLC