Before the Label
Crowdfunding fashion. Customers back what they like. If the item meets its goal, it's produced & shipped to customer. Otherwise, no charge.
The future of ecommerce is in crowdsourcing. Customers should decide what is in fashion and designers should only produce what is in demand. Customers can back items they like and if the item gets enough backers, it gets produced and shipped to them. If not, the item never gets made and customer does not get charged. Customers get preferred pricing without a retail markup. Designers only produce what has already been bought. It's a win win.