Bedrock Analytics

Bedrock provides data analytics software for the consumer products industry. We make the discovery of retail sales insights accessible to any business user.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Oakland, CA, US
  • Currency USD
  • Founded January 2013
  • Employees 4
  • Website bedrockanalytics.com

Company Summary

Bedrock is a data analytics & visualization SaaS platform designed for the consumer packaged goods industry. We utilized our domain expertise to uncover a significant opportunity for this insular industry. While all CPGs have access to the same data, the industry hasn’t invested in retail analytics and tends to lack in-house expertise. SME CPGs are a distinct disadvantage. We have systemized the analysis of retail sales data for this industry.

Team

  • Will Salcido
    Co-Founder & CEO

    Will Salcido
    Co-Founder & CEO
    Will has 11 years of CPG leadership experience in analytics, category management and marketing at Nestle, Novartis, Ghirardelli and Lindt. He led the creation and implementation of a custom category management solution across 12 countries for the Lindt Group in 2011. He is an entrepreneur that has founded and managed businesses in various industries.

    Graduate of Cornell, Applied Economics & Management.

  • Alan Coleman
    Co-Founder & CTO

    Alan Coleman
    Co-Founder & CTO
    Alan has over 20 years experience in roles ranging from lead architect, to VP engineering to CTO building software development organizations in CPG analytics, eCommerce, and Digital Marketing. At companies such as DemandTec, Adchemy, and VigLink, he developed user-oriented big-data analytics solutions that incorporate advanced modeling and natural language processing.

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