Our business plan is to create a product for naturals around the world. Our initial focus is for African Americans hair types. This type of hair is usually thick, curly and dry. The products will be designed to initially soften, moisturize and promote growth to this type of hair. After, we want to broaden the products for every natural around the world for their specific hair type. Later, we want to customize products for individual hair types. People who decide to do this option would have to be charged a little extra than our base price. We want all our products to have natural and non-harmful ingredients in them. For example, we want no sulfate in our products. Next, we want to create hair tools for people with very curly hair. Our products will start out online and then try to move into every beauty supply store in America, and then hopefully go international.