Our company name, Beaut's Beauty's is unique & will attract both men and women: Beaut's (men) Beauty's (women). Our tagline is [Au] Our Gold Life. [Au] represents gold on the periodic table. Our marketing strategy plays off (Our Gold Life) theme with our first product being My Goal Diggy, a golden shovel. The design for our products is made to look like common utility tools. We have developed a future product line with that in mind.