Default company panoramic image

Beagard Ltd.

Beagard improves the wellbeing of dogs with holistic service based on novel technology and iconic design.

  • Stage Prototype Ready
  • Industry Other
  • Location Espoo, Finland
  • Currency EUR
  • Founded December 2012
  • Website

Company Summary

Beagard helps to understand dogs’ real needs and guides to better care. Pet health costs are increasing due the fact that 55% of dogs, like humans, are overweight and suffer diseases like diabetes. In USA alone there are 83 M pet dogs and pet dog market is $ 25 B. We hit the premiumization and humanization trends in pet care with high-end service and iconically designed device. Main segment is 35+ families who treat their pets like children.


  • As well as being a seasoned entrepreneur Hannu has 15 years of experience in advertising, marketing and brand development. Hannu has worked as a Creative Director, CMO, CEO and Development Director. Hannu has a strong background in international sales and service development. Creation of new businesses and ground breaking services make Hannu tick.

  • Default avatar
    Markku Makkonen

    Markku has 25 years cross-functional proven track record in hardware and software products, services and business development management as well as e.g. marketing, partnering and sourcing in telecommunication and consumer businesses. Previous companies Nokia, NSN, Micronas. Before founding Beagard Markku was with Bluetooth accessory business in Nokia. Markku's passion to create new businesses and efficiently executing teams is eternal.

  • Default avatar
    Erkki Aaltonen

    Erkki has 15 years of experience in business development, sales and partnering in VC and telecommunication businesses. Currently VP Investment at VTT Ventures. Erkki has held a multitude of commercial and strategic positions; from the lab to the board room, and all importantly as a founder. Prior VTT Ventures Erkki held key roles at Nokia and Nokia Ventures. Erkki is known for his strategic mind and passion to develop radical inventions.

  • Default avatar
    Laura Heinonen
    Head of Development

    D.Sc. (Economics and business administration)
    Laura has 20+ years of experience on sport dogs.
    Expert in consumer behavior and brand development in the pet industry. 20+ years of experience on sport dogs.

    Laura is also a Founder of FitDog Finland Ltd., developing performance nutrition for active dogs.

Previous Investors

  • Default avatar
    Olin & Sons