My company makes these towels. We sell them out of my car. I sell them for thirty five dollars each with out the Beach Please Tote. $55 with the beach please tote included. I sell these to people that are constantly traveling and have no time to run to a walmart and get a chair to sit in. No one tans in a chair. My customers are people that can afford to buy this. They are looking for ways to improve their beach experience.