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BE is a technology platform enabling college bound students to “Learn & Earn” rewards via quizzes by gamifying and incentivizing education.

  • Stage Prototype Ready
  • Industry Education
  • Location Cambridge, MA, USA
  • Currency USD
  • Founded February 2012
  • Employees 3
  • Website

Company Summary

BE helps college bound students study via quizzes and rewards them for their smarts. Pain points BE addresses: a) College Bound Students: accessibility and affordability; b) Brands: marketing access to a niche market where traditional marketing doesn't work. BE solves this by: a) motivating students to learn and earn points to redeem for brand deals and college tuition; b) providing a platform for brands to students in a fun and engaging way.


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    Elise Maurice Moussa
    Founder & CEO

    Elise Moussa, serial entrepreneur. Expertise developing affinity-based financial rewards programs for Top 10 US banks and recruiting for 90+ college campuses. Business Development for i2we, Facebook application company. Developer background.
    Education: Boston College double major in Political Science and International Studies, Minor in Hispanic Studies. Graduate Studies at Harvard Graduate School of Education and Boston College (4.0 GPA).

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    Shankar Ambady
    Co-Founder & CTO

    Co-Founder BE, @Logistiq • Worked at @Lycos, @SessionM

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    Elisa Rowell
    Co-Founder & COO

    • Motivating teams and individuals to cooperate and excel face-to-face and virtually.
    • Organization, tenacity, flexibility, and discipline to execute and evaluate complex and long-term projects.
    • Idea conceptualization, research, and forecasting to build effective business cases.
    • Synthesizing and summarizing data into useful information from broad-range sources.
    • Effective public speaker, persuasive speech de


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    Robert Bishop, Goodwin Proctor