Bay Pac Beverages, Inc.

Launch to category leader in 14 months - Bay Pac has created a new category for socially responsible, premium spirits. Our lead product is a quinoa-based vodka.

  • Stage $500K in TTM Revenue
  • Industry Consumer Products
  • Location San Francisco, CA, US
  • Currency USD
  • Founded 2012
  • Employees 8
  • Website fairspirits.com

Company Summary

Bay Pac has created a new category for socially responsible, premium spirits. FAIR comprises the world’s only line of spirits produced with Fair Trade ingredients. FAIR Quinoa Vodka is the lead product and here's why it’s not just another vodka:
Unique Ingredient: Only vodka today made with quinoa
Superior Taste: Platinum medal--96 points
Growth Sectors: Premium vodka, gluten free
Socially Responsible: Fair Trade Certified ingredients

Team

  • Jack Bays
    Founder and CEO

    Jack Bays, CEO of Bay Pac Beverages, founded the company primarily to contract pack beverages for markets in Japan and Taiwan. The company grew to $30 million revenue before selling key brands to Shasta Group. Developed and marketed new age and functional beverages . Took on FAIR in mid-2012. Jack has a BS from University of Colorado and an MBA from Fordham. He worked for Coors, PepsiCo, and Sara Lee Corporation before founding Bay Pac.

  • Shelley Bays
    CFO

    Shelley's background is financial services, including key positions at Charles Schwab & Co. including SVP Exchange Trading (running listed and options trading), and CEO Aitken Campbell (UK joint venture). Since 2008, she has managed the Paris and London chapters of Keiretsu Forum, a private equity network. Shelley has a Bsc and Msc from the University of Warwick and an MBA from Fordham University.

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