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Barons Papillom

Barons Papillom is the new French Sneaker brand, positioned as affordable luxury and fashion, with exclusive rear Velcro fastener

  • Stage $500K in TTM Revenue
  • Industry Fashion
  • Location Paris, IDF, France
  • Currency EUR
  • Founded July 2012
  • Website

Company Summary

We develop a line of sneaker shoes in Paris with exclusive features such as a rear Velcro fastener for ease of use and comfort, and a special inner sole for foot breathability. The brand was launched in March 2013 and is sold via our internet site ( and to retailers (about 30 retailers in France - incl. Le Printemps, Citadium) some Italian retailers (incl. Luisa Via Roma), a distributor in Taiwan/China, and HK/Singapore.


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    Giovanni Fontana Giusti

    50 years old. Polytechnique engineering degree and Insead MBA, worked 25 years in strategy consulting and in Fashion/luxury goods.

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    Eric Lemaitre
    General Manager

    58 years old, former tennis champion, true specialist in sneaker shoes development and marketing: worked 13 years in Reebok, was GM of Lacoste shoes, recently founded and sold an internet based business.

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    Hervé Keruzoré
    Logistics and production manager

    45 years old, former production manager at Adidas and general manager of the Rolland Garros brand

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    Jean de la Vaissière
    Community Manager

    22 years old, student, in charge of community management for the brand.