Cofounder/CEO Tracy Ambrico is highly skilled at creative problem solving and managing complex situations. Her background in law enforcement is proof of her grit, determination and will to succeed. She has connections and experience across a wide variety of horse related disciplines and networks and an intimate understanding of the target demographic. She has previously founded and sold 2 businesses.

Alexis Pomerleau is an experienced business and marketing professional with a strong background in startups. She helped a skin care startup raise over $12mm in revenue in a single year. She was raised among the elite of the horse world. She's been involved with horses her entire life and counts Olympians among her international equestrian network. Alexis is part of an entrepreneurial dynasty and knows what it takes to succeed in business.