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Baobella harnesses the passion of women for beauty inspiration and products, and connects beauty brands directly with their prime market

  • Stage Full Product Ready
  • Industry Fashion
  • Location London, GB-ENG, United Kingdom
  • Currency GBP
  • Founded June 2012
  • Employees 5
  • Website

Company Summary

We bring the best technology, consumer psychology and beautiful design together in an enchanting mix. Beauty brands are encouraged to connect with their most hungry market directly. We leverage the power of recommendation by working closely with hundreds of beauty bloggers. Revenue comes from consumers and brands with a mix of advertising, sales and research income.


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    Nancy Guo
    Director for Content, Design and Team

    Nancy is a passionate advocate of beautiful design that connects with human desires. An ex-model, she has worked as an online designer at Elle magazine, Wallpaper magazine and Net-A-Porter (online premium brand fashion retailer). Nancy is bilingual in Chinese and English and also speaks some Japanese. She studied Illustration and Graphic Design at the University of the Arts, London.

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    Steve Morantz
    Director for Operations, Finance and Technology

    Steve is a consumer psychologist and researcher. He has worked in international market research for almost 20 years. Most of this has been focused on helping launch new technologies and services. He has worked with many blue chip and international businesses providing strategic and tactical marketing and product development research programmes. He is currently Managing Director of Metro Research Ltd.


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    DMC Partnership

Previous Investors

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    seed investment from Metro Research