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The Baker's Resource for bakers & dessert lovers. Original & curated recipes, social engagement, videos & encyclopedia on one site.

  • Stage Product In Development
  • Industry Food and Beverage
  • Location Amherst, MA, USA
  • Currency USD
  • Founded December 2011
  • Employees 4
  • Website

Company Summary will be the most complete&reliable resource for everything dessert and baking related including original&curated recipes, videos, encyclopedia&interactive user experience. No other site offers such an inclusive baking&dessert focused user experience coupled w/ our unequaled in-house staff. Customer is the avid home baker who will never have to feel alone in the kitchen again due to our multi-media approach, system & social network.


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    Dede Wilson
    Creator of

    ContributingEditor BonAppetit magazine since 2002. 14 cookbooks specializing in baking. Enormous national TV experience -dozens of appearances on TODAYSHow, CBS Early Show, Dr.Oz, TheView, HSN, Regis&Kelly and more. Hosted 65 episode KitchenAid sponsored public TV show. Spokesperson for Driscoll's, Starbucks, Reynolds Wrap, BettyCrocker & more. Developed recipes for Williams-Sonoma, American Heart Assoc & others. 27 years experience in industry.

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    Sarah Tenaglia
    Bakepedia Test Kitchen Director

    Senior Food Editor and Test Kitchen Director at Bon Appetit magazine for 11 years and former Chez Panisse pastry chef.

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    Steve Willis

    Serial Entrepreneur

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    Christopher Sims

    Business Strategy and Operations; former Principal at Bain & Company

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    Jill Hambley
    VP Marketing

    Deeply rooted brand marketing executive. Previously served as VP Global Brand Strategy for Hasbro for 11 years. VP New Business Development Channing Bete. Jill holds an MBA in Marketing and is a Certified Public Accountant.


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    Scott Foster, Bulkley Richardson
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    Douglas Theobald, Moriarty & Primack

Previous Investors

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