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BabyDot™ is a simple label that changes color when breast milk or formula spoilage is expected to occur.

  • Stage Prototype Ready
  • Industry Consumer Products
  • Location Renton, WA, USA
  • Currency USD
  • Founded December 2011
  • Employees 4
  • Website

Company Summary

BabyDot™LLC sells labels that change color to alert mothers that their breast milk has spoiled. Until now mothers had to write dates on labels, index cards or rotate bottle caps to keep track of the expected spoilage date. BabyDot™ labels will be sold directly to breastfeeding moms, our end user-consumers. We are a sales and marketing company with exclusive rights to the BabyDot™ product which will be sold via the Internet, through an affiliate


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    Lisa Roberts managed a home electronics chain near San Francisco.
    She was responsible for all profit centers and the debt restructure of the company. After moving to Seattle she focused on young and disadvantaged youths while working with Young Life and IDEA. She has seasoned experience in real estate transactions both residential and commercial and in 2006 she accepted responsibility for managing the investment portfolio for Dunlap Bible Fellow

  • Dr. Lora-Ellen McKinney is a child clinical psychologist, health policy analyst and writer. She has considerable experience doing clinical work with infants, children and families, working as a project manager for national community health programs, and writing local, state and federal policy to facilitate child health and safety. She was awarded a Kellogg National Leadership Fellowship for having developed a clearinghouse for drug exposed chi

  • As Founder/CEO Fritz started a healthcare industry portal in 1996, grew it to three offices in three cities, employed 50 high-tech individuals and managed 500 stockholders. Fritz signed UBS as its lead underwriter with A.G. Edwards and Payne Webber as syndicate partners for the Company’s planned IPO. In February, 00’, UBS publicly valued IntraCom at $80MM Pre-IPO.
    Fritz now heads Vision Works IP Corp where they are "creating the future" with br

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    Kati Pagulayan, Ph.D., Advisor

    Kati is a clinical neuropsychologist. She is active in both clinical work and research related to maximizing cognitive functioning (memory, attention, concentration). Kati is currently working on grant investigating memory and attention problems in Veterans with traumatic brain injury.
    Kati is also the mother of two small children and is an active breastfeeding working mom. She and her husband Randy, have been active in PEPS, Program for Early P

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    Gail Bean, Advisor

    Gail is with Home Street Bank in Seattle where she is particularly skilled in cash flow analysis and projections of business viability through lending and regulatory models including complex analysis of corporate and partnership tax returns. In 1994 Gail founded Cambridge Mortgage then implemented the sale of the company to First Horizon in 1999.
    Gail has been actively involved with the PEPS since 1992 & is now leading her 4th newborn mom’s gr

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    Delia Perla, Advisor

    Delia is a Digital Marketing Strategist for Bay Area News Group, representing interactive, online, social and mobile SEO, and SEM advertising solutions.
    Delia’s passion is social media--connecting brands to the conversation. She’s abreast of new technologies & platforms online, from social networking to content management, with a focus on digital advertisement, blogosphere, social media analytics & all aspects in the Web 2.0/3.0 era.
    Delia att

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    Key C-Level Positions TBD


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    Paul David Marotta, The Corporate Law Group, Jonathan Owens, Haverstock & Owens LLP
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Previous Investors

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    Lisa Roberts
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    Vision Works IP Corp
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    Jonathan Owens, Haverstock & Owens