Baby2Body: a fully automated, hyper-personalised and data-driven health and wellbeing coaching app for pregnant women and mothers. The company is addressing one of the biggest pain points for mothers all over the world: knowing what to do to have a healthy baby and pregnancy. Using AI, we tailor our proprietary and evergreen content on fitness, nutrition, wellbeing, baby and beauty to the exact day of a woman's pregnancy or stage of motherhood.