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B-Line Sustainable Urban Delivery

B-line provides a unique zero emission last mile B2B delivery solution with a geo-targeted trike based advertising and promotion platform.

  • Stage $500K in TTM Revenue
  • Industry Retailing / Distribution
  • Location Portland, OR, USA
  • Currency USD
  • Founded February 2009
  • Employees 15
  • Website

Company Summary

B-line replaces energy intensive trucks with zero emission electric-assist trikes and a business model that capitalizes on last mile logistics. We disrupt markets by providing better access to accounts in core urban areas and reduce carbon with no additional cost or loss of service. B-line showcases brands via geotargeted trike-based advertising and provides a superior delivery experience, all while building more livable communities.


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    Franklin Jones
    Founder and CEO

    As Founder and CEO, Franklin brings an out-of-the box thinking and a history of being a change agent to the venture. He earned a degree in history and environmental studies, worked as a bicycle transportation planner, crossed the globe by bicycle, and was an educator in Japan and the San Francisco Bay area before founding B-line. Franklin's vision and leadership brings the right team together for strategic growth and the day-to-day operations.

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    Scott Robinson

    Scott joined B-Line in 2011 and works to position the company for continued growth. His experience includes work with concept stage companies to high growth tech companies. He has served in financial roles including CFO for a $50M telecom with a staff of 70 and Controller of a $35M lumber company with 210 employees. Scott has experience working on Wall Street and private equity, has raised over $200M in capital and participated in $250M of M&A.

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    Travis Cannon

    Introduced to B-line in 2010, Travis is an engineer with an MBA and a passion for entrepreneurship. His experience in quickly bringing products and services to market and history with innovative technologies enables Travis to solve complex problems and engage stakeholders. This unique blend of business and technical savvy lends itself perfectly to managing B-line's info flow and development of key technologies.

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    Eric Loebel
    Sales and Business Development

    With B-line since 2012, Eric brings twelve years of related experience expanding markets for sustainable products. He earned a degree in economics and environmental studies and has been embedded in the sustainable business community since 2000. Eric is dedicated to evangelizing early stage companies, has experience in opening new markets, and was involved in a capital raise in 2010 that resulted in a successful angel investment scenario.