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b-fit is a growing franchisor of fitness centers for women only and is now seeking to raise c. US$1.5 million to finance its organic growth.

  • Stage $3M in TTM Revenue
  • Industry Consumer Products
  • Location Trump Towers, Istanbul, Turkey
  • Currency USD
  • Founded October 2005
  • Employees 27
  • Website

Company Summary

Set up in 2006, BFIT SAGLIK VE SPOR YATIRIM VE TICARET A.S. (''b-fit'') is a franchisor of fitness centers for women only in Turkey. b-fit promotes entrepreneurship and create job opportunties for women in Turkey. It currently has 230 franchises. The business provides franchisees with opening, operating, training and marketing support. b-fit fitness centers are owned solely by women and target middle income women who are between 15 and 75.


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    Bedriye Hülya
    Chief Executive Officer

    Bedriye Hülya graduated from a Masters in International Relations from Istanbul University. She also holds a Masters in Psychology from City University of New York.

    She previously founded and run a restaurant, a hotel and an importing firm. In 2006 she created b-fit.

    She was rewarded Social Entrepreneur of the Year 2013 by the Schwab Foundation and has been an Ashoka fellow since 2012. She has been supported by Endeavor Global since 2009.