b-fit is a growing franchisor of fitness centers for women only and is now seeking to raise c. US$1.5 million to finance its organic growth.
Set up in 2006, BFIT SAGLIK VE SPOR YATIRIM VE TICARET A.S. (''b-fit'') is a franchisor of fitness centers for women only in Turkey. b-fit promotes entrepreneurship and create job opportunties for women in Turkey. It currently has 230 franchises. The business provides franchisees with opening, operating, training and marketing support. b-fit fitness centers are owned solely by women and target middle income women who are between 15 and 75.