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Axtions Matter LLC

We are a production & distribution company that merges technologies to infuse character education into schools, homes & communities.

  • Stage Prototype Ready
  • Industry Education
  • Location Anaheim, CA, USA
  • Currency USD
  • Founded March 2010
  • Employees 3
  • Website

Company Summary

Our mission is to produce & distribute innovative character education directly into schools, homes & business. Our weekly episodes are streamed directly into schools and reinforced through social media, mobile apps & blogs. Our customers include all K-12 schools in the US. Our system is designed to impact social issues like: bullying, violence, cheating, etc. Our independent sales force enables distribution of products for like-minded companies.


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    Michael Paul Martelli

    As an independent business operator & top Jostens independent representative for over 25 years, he has received many accolades & awards as a result of his superior performance. He has been a mentor to many successful representatives. His extensive knowledge of the educational marketplace and the educational infrastructure, combined with his exemplary marketing & sales abilities are an invaluable asset to Axtions Matter.

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    Robert Calvin Casper
    Development and Production

    An educational leader for the past twenty-six years, Bob has served as a college director of education, high school & middle school principal, assistant principal, activities & athletic director, teacher & coach. He holds a Masters Degree in Administration from Azusa Pacific University & a Bachelor of Science from California Poly Pomona. He is a member of Jostens Renaissance & California Association of Renaissance Educators Hall of Fames.

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    James Kaminsky

    Received a Bachelor of Arts degree from Ohio Wesleyan University in Zoology & a minor in chemistry. He graduated from University of Cincinnati College of Law with a Juris Doctorate. Jim practiced law in the field of trusts, business, litigation, business syndications, franchising & business opportunity formations. He has extensive experience in entrepreneurial projects for over 30 years including formation, structuring, managing &operations.

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    Larry Biddle

    A lifelong educator & businessman, Larry holds a B.A. from St. Mary’s College & Masters from Middlebury College. He has served as headmaster & high school assistant principal, president of Burroughs & Jerry Cox Companies. Larry is considered the founder of Jostens Renaissance, a national student recognition program. Larry & his wife established the Biddle Center for Teaching & Learning at Coastal Carolina University’s College of Education.

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    Richard Parkhouse

    Richard, an educator for the past 34 years, has serves as a climate and culture consultant, educator, speaker, assistant principal, activities director, teacher and coach. He has worked with over 1000 schools in the past nine years as Jostens California Director of Educator Services. He is a member of the California Association of Directors of Activities, California Association of Renaissance Educators Hall &the Jostens Renaissance Hall of Fames.

Previous Investors

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    Michael Martelli
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    Robert Casper